Middlesex Cricket Annouce Partnership With IBC Buying Group

Middlesex Cricket is proud to announce a dynamic two-year partnership with IBC Buying Group, the UK’s Largest Builders’ Merchant Buying Group. The collaboration reflects shared values between the two organisations: Elite performance, ambition and a commitment to sustainable growth.

As part of the deal, IBC will enjoy year-round engagement with our members and fan base at Middlesex fixtures, and a strong brand presence at Lord’s and our outgrounds.

Beyond the pitch, a key element of the partnership will be community-focused initiatives such as:

• Ticket giveaways and fan competitions, creating opportunities for customers, partners and local community groups to experience cricket at Lord’s.
• Community event participation, supporting grassroots engagement and helping to widen access to the game.
• Promotional activity linked to key fixtures to drive excitement, inclusion and wider brand awareness
  

Jon Fish, Commercial Director of Middlesex Cricket commented:

“We are delighted to welcome IBC as a key club partner. Their forward-thinking approach to leveraging cricket as a commercial platform aligns strongly with our vision for impactful, modern partnerships, helping to make cricket accessible to all. We look forward to working closely together with their team across the season and sharing some memorable moments, both on and off the pitch.”

Vick Patel, CEO of IBC added:

‘This partnership with Middlesex Cricket is about far more than matchday presence. It’s about aligning our brand with excellence and creating a platform that supports meaningful business engagement. Middlesex cricket and Lord’s cricket ground offer a unique environment to build relationships, increase visibility and generate commercial momentum. We see this as a long-term strategic collaboration that will deliver measurable growth.’