As part of our member-first approach, earlier this year, we commissioned an independent research agency to speak to our members about their needs both now and in the future, to ensure that we continue to serve our members as best as we can.
We’ve summarised the findings below and some of our new initiatives in response to the results.
As part of this project, we asked Zebra Square, an independent specialist research agency, to speak to our members on our behalf. We decided to use an independent agency who have worked with many well-known manufacturing and construction brands, so that we could ensure the quality of the data collected was of the highest integrity.
In total, 75 members participated in the research, which was conducted by 15-20 minute telephone interviews. All interviewees were either a decision maker on joining IBC or an individual who regularly dealt with IBC directly.
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